Raising The Bar


Bar41™ is a portfolio of sophisticated, premixed, wine-based cocktails designed specifically for beer and wine licensees (Type 41 in California).

Our recipes are honed with the help of craft-mixologists who recognize a real need to elevate the flavor profiles of premixed wine cocktails beyond “substitute” status.

Bar41™ has created a new space: Craft Premixed Cocktails allowing beer and wine licensees to pour unbeatable cocktails. Now beer and wine licensees can access new customers and serve their existing-customer base the cocktails they’ve always wanted.

This portfolio doesn’t just enable you to compete with fully licensed rivals, but beat them in quality cocktails made consistently perfect! Every single time.